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As a Missionary

In my earlier years of adulthood I served as a missionary for a church. It is not my purpose in bringing this up to get in a discussion about my personal religious beliefs. But rather the lessons I learned as a missionary about how persuasion works. Conversion from one religious belief to another is perhaps the most challenging and life changing persuasive experiences. It was as a missionary and then later in my life reflecting back on these experiences that I realized how effective emotionalism was in the conversion process. Most people are emotional about certain universally accepted truths like the values of family, honesty, virtue and hope in a better future. When these emotions are tapped into most people will naturally become responsive to what you have to say or offer.

As an Historian

In studying history there are myriads of examples of both individuals as well as entire groups of people being persuaded, sometimes by a single dynamic person. These historic movements sometimes turned out to be beneficial and sometimes very destructive. Think of the powerful emotions behind patriotism and nationalism. This persuasive influence has led to war, genocide, human rights violations and other horrors of mankind. But at other times it has led to the pursuit of freedom, enlightenment and a more equitable society.

As an Interrogator

Working in the military as an interrogator and then as an instructor for the Department of Defense I have studied in depth all the various means of persuasion for the purpose of obtaining intelligence. Contrary to what many people perceive as to what it is that makes a good interrogator I have always upheld the principles of the higher forms of persuasion in interrogation operations. It is the lack of knowledge and skill that results in some people reverting to the cruder forms of persuasion out of frustration and incompetence. This is equally true for other similar professions like law enforcement, judicial administrators, corporate leadership and even educational administrators.

As a Security Director

In my positions as a security professional I have practiced these principles many times. I perfected my skills from conducting hundreds of interviews, investigations, presentations and training programs. As an advisor and mentor to top executives, human resource, legal and other management personnel I quickly learned the importance of developing complex persuasive strategies based on logic, authority and emotion. Personal credibility is paramount to success in this environment.

As a DOD Instructor

Practicing and perfecting your skills is one thing, learning to be able to teach these skills to others in something entirely different. It is from my years devoted as an instructor at various Department of Defense contract positions that I learned how to teach by utilizing complementary forms of learning. Different people learn in different ways, especially when learning an art form. That is why this program is designed as a total learning experience using various learning methods.

As a Visionary

One of my motivations for developing this program is the idea that if more people learn the true art of persuasion not only will they develop a higher standard in their relations with others but they will also be better equipped to defend themselves from the misleading efforts of deception. By following the principles presented in this course of study one cannot help but come to terms with the value of good character and ethical decision making.
Secret Art of Persuasion. COMMUNICATE BETTER!!